The-Pulse - חדשות הדופק של ישראל

מדוע לא נדרש מדובר צה"ל החדש ניסיון בדוברות או תקשורת

לאחרונה, פורסם בכלי התקשורת השונים אודות מינוי חדש לתפקיד דובר צה"ל. מהפרסומים ניתן ללמוד שאלוף-משנה רונן מנליס הינו איש רב פעלים ולמוד ניסיון אודות הזירה הצבאית, על כך לא ניתן לחלוק. עוד ניתן ללמוד מהפרסומים שלמנליס, שעתיד לעמוד בראש המערך התקשורתי מהרגישים בישראל כדובר צה"ל – אין ניסיון בתור דובר, או בתור איש תקשורת.

כלים

תמיר האס יועץ תקשורת

תמיר האס יועץ תקשורת

פניה של תמיר האס, יועץ תקשורת עצמאי, אל הרמטכ"ל, רב-אלוף גדי איזנקוט ולדובר צה"ל, מוטי אלמוז - הנדון: מינוי דובר צה"ל

שלום רב.

תפקידו ופעילותו של דובר צה"ל לצד העברת המידע לציבור מהווה מרכיב דרמטי בתדמית צה"ל מול העולם – ובכך משפיעה היחידה על תדמיתה של מדינת ישראל – ובכך, על הישראלים עצמם.

פעילות זו דורשת ידע וניסיון באסטרטגיה תקשורתית, וכפי שניתן להניח שלא היו ממנים מנהל קניון לעורך של תכנית רדיו או טלוויזיה, זאת לאור חוסר הניסיון התקשורתי – עולה השאלה מדוע בראש המערך התקשורתי מהרגישים בישראל – לא עומד איש מקצוע עם ניסיון תקשורתי?

בתור ישראלי, העוסק בייעוץ תקשורתי שנים רבות. אני חושב שיש לשקול את המינוי בשנית ולבחון את מועמדותם של בעלי ניסיון תקשורתי. בברכה

תמיר האס יחסי ציבור ואסטרטגיה תקשורתית

Tags:

גדי אייזנקוט

דובר צהל החדש

יועץ תקשורת

מוטי אלמוז

תמיר האס

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